So it’s finally happening.  I’m up and blogging.  I’ve been anticipating this for awhile because I have so much going on!

First and foremost, I’m working on my new show  “Shades of Green: New England” which features the most inspiring, passionate, authentic business owners you will ever meet!  Their mission: to set new industry standards doing the business that they love without leaving an impact on the Earth.  So here’s an example:  Day and Alison from GG2G, “Green Goods to Give and to Get”  (see below with baby Sophie – who’s actually more of a toddler these days).  They design funky handbags, belts, and headbands from used billboards.  Yes, those heavy-duty vinyl advertisements (Dunkin’ Donuts and Saab are big requests)  that line the highways –  turned into the coolest bags you’ve ever seen.  And they’re always looking for ways to keep other big items out  of the landfill by finding a use for them in their designs.  They’ve developed something of a reputation for this and people drop off  all sorts of materials at their store:  sailcloth (from actual sailboats), inner tubes from bicycles, even event banners – stuff that would otherwise wind up in a dumpster ends up on Day and Alison’s “drafting table” – incorporated into a chic new bag.

Day, Alison and Sophie from GG2G

Henry and Lisa Lovejoy of EcoFish

You will soon be able to meet these environmental pioneers when “Shades of Green: New England” launches.

The business owners I’ll introduce you to all share one thing in common: at some point in their business plan, they put “planet before profits.”  This is a recurring theme in the companies I’ll be profiling.  You will also be able to embrace this philosophy by wearing my new t-shirts.  Stay tuned for information on how to get one and what “green” cause a portion of the proceeds will support.

This entry was posted on Tuesday, June 9th, 2009 at 9:05 am and is filed under Being Green, Environmentally Friendly Companies, Shades of Green: New England, planet before profits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.